Francisco Soto

Builder / Entrepreneur

Product minded builder and entrepeneur with loads of experience crafting products for small to medium sized startups. I have a bias for action and getting things done.

Built for others

Customer.io

Senior Software Engineer Jul 2023 - Current

I improved the performance and reliability of our data pipelines reverse ETL product. I took ownership of our data warehouse export integration, improved reliability, fixed many data integrity issues and brought error rate and customer support requests close to 0.

Developed a new content renderer for message templates. This new renderer offered 10x performance improvement over the previous version, it also was easier to extend and to maintain.

Aspire

Staff Software Engineer Jan 2022 - Mar 2023

I developed and integrated a creator platform with Instagram's Creator Marketplace.

I built the billing microservice responsible for metered usage and feature gating for different service plans.

Additionally, I served as a mentor and tech lead, owning an initiative that improved automated testing, which gradually reduced the number and severity of reported bugs.

Dumpling

Senior Software Engineer Nov 2020 - Dec 2021

I implemented a search-relevance engine for our product database.

I also developed internal tools to manage store product catalogs, categories, and search relevance engines.

Homeroom

Tech Lead Mar 2019 - Sep 2020

I scaled their initial monolith to handle 10x times the traffic at half the infrastructure cost.

I developed tooling to manage developer environments and deploy to testing machines. The improved tooling doubled developer velocity increasing engineering throughput.

Carezone

Senior Software Engineer / Tech Lead Jul 2015 - Dec 2018

I implemented a data synchronization solution that was utilized across all Carezone systems.

I fixed performance bottlenecks by optimizing our database access improving application response times by 50%.

Previous experiences available on Linkedin...

Founded

Pick your Photos

Founder Feb 2024 - Current

Client galleries for professional photographers. Photo session delivery, photo proofing, professional portfolio and client management.

Chopeo

Founder Feb 2014 - May 2015

DIY ecommerce platform for Latin America offering online ordering, inventory management, payments, and shipping integrations.

Company got acquired by Dub5, Inc in May, 2015.