Francisco "Bobby" Soto

Experience

• I developed and integrated the first version of our creator platform with Instagram Creator Marketplace. This enabled our users to use Instagram Direct Messaging for campaign communications, streamlining the process. The project was developed in collaboration with Meta, providing Aspire with strategic access to exclusive features and data on Instagram creators.
• I led the implementation of back-end services testing, setting up CI/CD support core libraries, scaffolding, and configuration. I performed demos, provided code examples, and one-on-one mentoring. The initiative resulted in a decrease in bug reports and severity of issues, minimized product downtime, and increased development velocity.
• Python, Typescript, GCP, PostgreSQL, Kubernetes, Redis

• Developed internal tools for managing the store and product catalog, as well as related features. These tools were instrumental in reducing the turnaround time needed to resolve data quality issues, resulting in a more efficient and streamlined process.
• Designed and implemented a search-based recommendations engine. By delivering relevant results to new buyers, we were able to improve engagement metrics and significantly reduce the churn rate.
• Python, Javascript, AWS, Serverless, Elasticsearch, DynamoDB

• By redesigning the locking strategy and fine-tuning the production environment, I was able to optimize backend performance by 300% during peak load. This resulted in increased sales and a 50% reduction in infrastructure costs.
• I developed a command-line tool that enabled the creation and deployment of isolated testing environments. By testing each feature individually rather than all at once, this streamlined our process, minimized conflicts, and increased our development velocity.
• As a mentor, I provided guidance to team members, conducted thorough code reviews, and offered support with architecture and system design. Fostered a culture of collaboration and continuous improvement within the team.
• Ruby, Rails, Javascript, PostgreSQL, Redis

• Designed and implemented a comprehensive data synchronization scheme that is utilized across all Carezone systems. This includes the API that serves our mobile applications, pharmacy, insurance, and e-commerce platforms.
• Improved application performance by identifying and addressing performance bottlenecks, optimizing database queries and indexing. This improved application response times by 25%.
• As a technical lead, I provided guidance for team members, organized internal tech talks, and led small teams.
• Ruby, Rails, Javascript, PostgreSQL, Go

• Co-founded company, made key hires, managed the technical team, secured angel investment, and established strategic partnerships.
• I developed the backend for our main product, a multi-tenant e-commerce service that supported over 250 micro-businesses, generating over $2.5M MXN in sales during the first year.
• Company got acquired by Dub5 in May, 2015.
• Ruby, Rails, Javascript, PostgreSQL

• I developed Ardusat2's ground-to-satellite radio module firmware within four months, contributing to a record-breaking design-to-implementation timeline for the satellite project.
• C, FreeRTOS, Embedded Linux, GNURadio

• Implemented new features and bank integrations, expanding the customer base.
• Led SQL training for marketing and sales, resulting in improved targeted ad campaigns.
• Optimized database queries to meet strict SLAs through careful application profiling.

• Led technical teams on major company-wide projects.
• Bootstrapped INscribe Digital, an ebook distribution platform, generating a new revenue stream.
• Designed enterprise-level system for album ingestion, facilitating distribution of valuable musical properties.